Building robust and regenerative regional food systems
Local2Local (L2L) aims to remove obstacles in the transition to a sustainable, regionally rooted food system by enabling and strengthening short food supply chains (SFSC). In addition to developing our own short food chain concepts and tools, we collaborate with existing initiatives and stakeholders and support these with a broad producer network and years of experience in creating demand-driven and transparent supply chains.
As a business, L2L is working to provide farmers with greater regional and market access through logistics, marketing and IT-support. We assist with the physical aggregation and coordination of produce for farmers and enable them easy access to markets via e-commerce. Since its inception in 2014, Local2Local has become a leading short food supply chain initiative in the region of Utrecht, reaching a break-even point in 2019 and nearly doubling revenue in 2020. On a more strategic level, L2L organizes community building and educational events, is a partner in three regional alliances (Utrecht, Flevoland and Amsterdam Metropolitan Area), the co-founder of the Task Force Short Chain, and a leading case study in the SMARTCHAIN H2020 consortium.
Shake the hand that feeds you
L2L was created out of the frustration of seeing farmers in the Utrecht region struggle to make ends meet, being squeezed by an industrial food system that doesn’t value food as a source of connection or nourishment and undermines the importance of the farmer in society.
The disconnect between farmers and citizens is an unacceptable outcome of the trajectory we have taken with regards to the food system and urban-rural relations which has wide ranging repercussions.
Local2local set out to reconnect citizens and farmers and found that SFSC are a successful strategy for realizing a more integrated, transparent and sustainable food system, with farmers gaining both bargaining power and visibility.
The new normal is local
L2L’s vision involves a big change in the qualitative and economic valuation of food (production) and its relation to the environment, health, the market and education.
We take a pragmatic approach with an interest in scalable, sustainable and replicable solutions. We must move beyond the farmers markets, on-farm sales and CSA box schemes.
L2L works with retailers, wholesalers and institutional buyers, aiming at achieving a 25% market share by 2030 for local food in the Amsterdam, Flevoland and Utrecht regions in the Netherlands, and that a substantial number of cities and frontrunning retailers have boarded the L2L-platform.
We help farmers to secure regional demand for their produce through short chains and retailers reach their sustainability goals and meet customer demands for local and healthy food.
Local2Local Food provides the B2B and B2B2C market with regionally sourced produce through the L2L IT-platform.
Behind this platform there is a ream working on customer care, sales, administration, logistical coordination, IT facilitation, onboarding of producers and products, expansion of the farmer groups and the development of fresh new products. This platform ensures ease of use and transparency and can be used for SFSC-initiatives and vendors, Smart City logistics, customer support and product-market concepts.
The L2L-format is set up to scale up, other regions and initiatives can easily implement, align, connect and collaborate. Today the platform represents over 250 farmers and producers and provides more than 800 products to a large variety of customers.
Food Distribution Software (FDS)
The strength of FDS lies in the integral management of the entire chain. The Food Distribution Service (FDS) can be purchased and activated by any food chain-related company or initiative (white label).
FDS was created from eight years of practical experience in short food chain development, with services such as the Greenbee, Beebox, Local2Local, Meat Your Own, the Krommerijnkrat and Streekmolen.
We have incorporated all our best practices and work with them ourselves on a daily basis. Because we continue to innovate, we work on the further development of FDS on a daily basis. All of our affiliated partners reap the benefits of this.