WUR Student Challenges Webinar: Reinventing Food Supply Chains

Yesterday, Wageningen University & Research (WUR) hosted the Urban GreenHouse Challenge #3 for a large group of international students with the webinar ‘Reinventing Food Supply Chains’, for which Simone Koekkoek of Pixelfarming and Maarten Klop of Local2Local, Local2Local Talents, Let’s Get Local and Grounded) were invited to present their approaches.

The invitation:
“Have you thought about how many steps exist between you and your food?

Often food travels long distances from the moment it is produced to the final consumer. This ends up in loss of freshness, food waste, and a big carbon footprint. This webinar will show you how food supply chains can look in a near future, so food can reach its destination in an user controlled, obstacle free, and local way.

Simone Koekkoek, Pixelfarming: “Vegetables grown by robots sounds like a feature in a sci-fi movie. But it is actually what owner Simone Koekkoek does at pixelfarming.eu. With her robots, her customers can grow their own vegetables on a square plot in her ‘pixel farm’. When it’s time to harvest, the fresh produce are sent directly to the customers.”

Maarten Klop, Local2local: “Do you know your local farmers? Well, Local2local sure does, and they are feeding communities without all the ‘fuss’ in between. Local2local Talents-coordinator Maarten Klop will give you an insiders’ look on how they build a network of farmers and businesses, and bring young people into the frontlines of our food system transition.”

Watch the webinar video to find out more about Pixelfarming technological mission (from 04:13min) and L2L’s (from 34:21min) collaborative and systemic approach to realizing robust and regenerative regional food systems. Well done, Maarten!